Are you on the hunt for the best social media tools to help boost your business?
Did you know that 92% of consumers say that they trust recommendations from friends or social media influencers? How can you to turn this statistic into profits?
Knowledge of the best social media tools can help you reach new customers and unlock hidden niche markets. Read on to learn more about the best social media tools for aspiring entrepreneurs.
1. Know Your Customer, Find Your Customer
Do you know who your target demographic is? What social media platforms do they use most often? Who do they follow?
All of these questions may hold the key to your next outstanding social media campaign. Here are a few things to consider.
Find Your Niche
Finding your niche means knowing who to market to and how. Where do your target customers go to discover new things? What hashtags do they follow on Instagram? How do they engage with their social network?
Does your customer spend more time on Facebook? Perhaps Facebook ads and Facebook messaging newsletters are best. What bloggers are the leading authorities in your niche? If you don’t know, you should find out.
Content Studio is a great way to keep an eye on what’s trending. This can provide the inspiration for posts that your customers are most likely to engage with.
When marketing your business, it’s important to know what your customers want. Even more importantly, who do they want to be?
Figuring out which social media influencers your customers follow can be the key to expanding your customer base. Engaging with social media influencers can get your product seen by millions.
Don’t know how to get your product into the hands of powerful social influencers? Revfluence and PopularPays are two examples of platforms that pair influencers with companies. Some campaigns offer product-only exchanges in return for the influencer’s “mention” of the company.
Influencers with large followings typically expect to be paid for their posts. The price for a well-known influencer’s post can be in the tens of thousands.
However, these influencers are worth the rate. People who view their advertisement are far more likely to trust the influencer. This seems to be a more advantageous marketing plan than the average TV or radio advertisement.
Don’t know how to get an influencer to pitch your brand? Many influencer marketing websites will offer online negotiation and easy to send contracts. This website can also give you insight into the influencer’s analytics.
This ensures that your influencer selections are a perfect match for the engagement you want. You may even be surprised to find out which target influencers are already fans of your brand.
Create a Cohesive Brand
Keeping your posts “on brand” can be difficult when managing multiple social media platforms. One way to simplify this is by using a workstation. Workstation applications put all your social media channels in one place.
Station is a great way to implement your social media skills across multiple platforms. With Station, you can integrate up to 400 apps within one workstation application.
Keeping your channels on brand and consistently updated is key. Make sure you aren’t neglecting any potential avenues for growth.
2. Create Beautiful Graphics
Finding the best social media tools readily available to help your brand stand out from the crowd is not as difficult as it used to be. Creating beautiful imagery is vital to making posts that stand out.
Canva is an example of one of the social media tools made to help create professional images. Canva is free to use and makes it easy to license photos for your targeted Facebook, Instagram, or Snapchat content.
Create a post, upload your own image (or license one), edit, and save in a variety of formats ranging from PNG to JPG or PDF.
If you need mockups to post but lack the photoshop skills necessary to do so, look to SmartMockups. Smartmockups can create a realistic mockup of your product without having to consult a photoshop or ad design pro.
This is a great way to save money on your social media campaign. You can take the money you save and spend it on other valuable social media tools you’ll need to create the perfect campaign.
3. The Best Social Media Tools for Facebook & Instagram
Analytics can show you who your target market is. It can even show you where they go, but how do you reach them?
The use of messaging apps has now surpassed social networking apps. Shocking, right? Here are some of the best social media tools for reaching your target market on a more personal level.
Botletter allows you to elevate your customer communications with Facebook messenger. Now you can grow your Facebook Messenger subscriber list and reach your subscribers more directly.
When posting a link directly to Facebook, you don’t have much control over how the link appears. Metashort is changing that. With Metashort, it’s easy to create links that appeal more to your customer base and generate more clicks.
Lisa is a fantastic new social media tool with a unique purpose. Lisa is a free app that predicts whether your Instagram post will be well-received. Lisa makes this prediction using algorithms that help detect which posts will perform best.
Use Lisa to help you select which image you should post on Instagram. Best of all, it’s free!
4. Create Eye-Catching Videos
Fastory is another one of the best social media tools for creating eye-catching Instagram stories. This website makes creating cohesive stories that your followers can click through.
One appealing element of Instagram stories is that users can swipe up to visit the link you add to your post. This drives traffic directly to a specific page or product.
Snapchat is another platform that allows you to deliver your message in a similar way. These posts are temporary and do not live on your feed, so feel free to create new posts to share every day.
Another video making alternative is Promo. Promo claims to be the easiest tool for creating video content. This is helpful to the majority of small businesses who may not have the time or resources to create video ads for their social media channels.
Storyheap is a tool specifically targeted to help you manage your Instagram and Snapchat stories. With Storyheap you can upload, schedule, and analyze your stories.
5. Link to Your Product
Putting a link in your bio is a great way to get your social media traffic to your homepage.
Until recently, it was only possible to display one link at a time. This often makes it difficult for users to find specific pages or products they may be looking for. The more difficult your products are to find, the less retention you’ll get from your audience.
Campsite is one of the best social media tools that allow you to bypass this inconvenience. Campsite allows you to link to a small page of links so customers can easily navigate to all pages you’d like to feature.
Another great tool to link your product with customers is through SEO blogging. SEO blogging creates keywords within your website that elevate your rank in search results.
Search engines rank your website based on algorithms. These algorithms prioritize websites that have lots of content. It does so because it believes that these websites are an authority on the topic.
The more articles or blog posts your website hosts, the better your website will rank.
6. Track Your Progress
Be sure to use social media analyzing apps to track your progress as you grow your social media influence. You’ll want to know what posts are performing best.
A great way to engage your new following is by offering giveaways. By creating giveaways with entry requirements like following or tagging friends, you can create a new and loyal following that has a taste for your product.
Gauge your social media progress against your SEO score to see how your website ranks. The results may be surprising!
7. Find New Platforms
New social media platforms launch every day. The key is knowing where to invest your energy.
Some platforms begin with more hype than others. Other platforms disappear seemingly overnight. Remember Vine?
One new platform to look out for is Vero. Vero is a recent launch which experienced a big push from investors. It’s definitely one you’ll want to secure your business name on so someone else doesn’t snatch it up.
If you don’t engage your audience on social media, you run the risk of missing out on valuable gen-x, millennial, and gen-z consumers. Your business can’t afford to miss out on the next generation faithful customers.
Looking for guidance from a professional ensures that you’re keeping up with trends and keeping your brand with the conversation.
Additional insight, professional guidance, and a strong campaign concept are important assets your social media marketing professional can help you with.
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