Blogging is important for every business, regardless of the industry, where it’s located, or the type of customers you hope to attract. But why blogging? What is the appeal behind it?
Blogging for SEO purposes allows your website to stay alive. It shows your website was updated recently, and that you care about the quality of content put out to your readers and potential customers.
SEO for your business website gets used in many ways that are helpful including showing where you’re located, what services you offer, and ways your product or service benefits customers.
Learn more about the importance of blogging for SEO purposes, and see why every company needs blogging in their marketing plan.
1. Blogging for SEO Allows You to Target Certain Service With Keywords
Blogging makes it easy for customers to locate you, even when they don’t know your website, and aren’t sure who you are.
Since many potential customers use Google and other search engines to learn more about the products and services they’re seeking, they’re likely to come to a website or blog that has plenty of these. That’s why if you have a business, it’s important to find out about the keywords people use when seeking help.
If you run a plumbing company, talk about different types of services offered, and use keywords such as “fix a broken toilet”. People looking for solutions to those problems find your blog and website, thereby bringing them one step closer to you.
Even when blogging seems difficult, it’s important to keep up with it. Continuous efforts drive your customer base to you, resulting in long-term business.
2. Blogging for SEO Allows You to Target Customers by Location
Using local SEO on your blog shouldn’t be discounted. That’s because when people seek solutions to their problems, they search not only for keywords but their location as well.
In keeping with the plumbing example, someone looking for ways to “fix a broken toilet” adds the city and state to their query in the search engine, hoping to find local results. If your company uses blogging for SEO and includes local cities that match what the user is looking for, you’ve increased your chances of jumping that much higher in the ranks.
Keywords such as “fix a broken toilet” seem vague and could lead to results almost anywhere in the world. But putting in the names of cities your company services makes you much more accessible to the customer and even more likely they’ll call you looking for help.
There are various ways to use local SEO, including glowing reviews from other customers, Google Maps, and contact information for folks who need help right away.
3. Customers Like to Research Before Putting Money Down
Thanks to the internet, folks make a point to search and learn about something before they decide to commit to anything. This is great for folks who don’t want sales calls and want to learn more about the services you offer.
However, it only brings them closer to you if you know how to work the services.
With blogging for SEO, you give customers an idea of how the business helps them and some basic solutions to how you’d go about fixing problems. Then, invite them to get in touch with you for more information.
Chances are you’ll need to understand the customer’s specific situation before you’d determine how to approach the problem. This approach gives your company an edge when showing the customer you know what you’re capable of.
4. It Helps You Keep on Top and Stay Ahead of the Competition
There’s one thing about blogging for SEO purposes: it remains as a popular form of marketing for many companies, across various industries. There are many reasons why companies love using SEO to promote their business.
Among them are:
- It’s effective
- It’s a low-cost form of marketing
- It easily reaches customers
- It keeps your company highly visible
If your competition plans on using it for these reasons, you should, too. Although you might not believe in the power of SEO for your business website yet, trust what’s worked for others, and keep your company’s foot in the door, so your competitors don’t get ahead.
5. Blogging for SEO Helps Small Businesses Get Noticed and Save Money
Back in the day, advertising in the Yellowpages was a common form of advertisement. Radio, TV, and newspaper ads are still used today, too.
One issue with these forms of advertising is they cost a decent amount of money up front. You can’t always track where your customers heard or found out about you, along with the fact that fewer people use these mediums than they do the internet.
Even if your company is just starting up, a blog does wonders when advertising your business. Think about what your potential customers need, and reach out to them with solutions to their problems, and how your company solves them.
When seeking a company to help you reach your customers, make sure you know what to ask the SEO you’re hiring, and gain a better understanding of help provided.
6. Searching Online is Here to Stay
Searching online is simple. With the advent of smartphones, people can be anywhere and find the information they’re looking for.
Because of the convenience our society now relies on, using the internet to find information about everything isn’t going away anytime soon. Armed with this knowledge, use it to your advantage, and help your company reach the top of the search results for folks seeking help.
Presenting a website that gets maintained and consistently updated with informative blogs, you’ll show potential customers how you serve them, and why using your company over that of a competitor is their best option.
Blogging for SEO gives your business an edge and focuses on being as accessible as possible when folks go looking for solutions.
7. Quality Writing Shows Your Company Knows What They’re Talking About
Before contacting you and committing to the services you offer, many people seek a business that has experience and provides them with the results they’re looking for. Often they’ll contact a company, and ask questions to ensure the representative or owner knows what they’re doing.
It’s likely that even when blogging for SEO purposes, you’ll still get these questions. But your potential customer who has accessed you through your blog or website have the chance to see you know what you’re talking about.
Through your blog, they’ll learn how long you’ve been in the business, what sorts of problems you’ve solved, and what you specialize in. This gives them additional confidence in hiring you, and even suggest you to their friends in need of similar services.
When marketing to customers, don’t underestimate the power of writing about what you know and how you’ll help them.
8. Having a High Ranking From SEO Improves Visibility in Google
There’s no denying the power of becoming a high ranking page on Google. When just a few shorts words or a phrase gets typed into the search engine and you discover that your website comes out on top, it’s a fact that you’ll profit.
Folks click on links that are usually within the first 1-2 pages of their search results, although those close to the top get the most attention first. This makes your company a prime target for anyone seeking help.
But how do you get up there? The answer is through consistent blogging for SEO purposes and doing high quality SEO for your business website. Doing so and using targeted keywords brings you closer to results at the top.
This is where most customers end up as they focus on a solution to their problems.
You’ll find yourself climbing the rankings of Google the longer you focus on your blog, and continuously update on a regular basis. This helps Google realize that your site is active and matching up with what folks look for. Even if there are many other businesses just like yours.
With continuous work, you’ll watch your business reap the benefits at the top of Google’s search index.
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