Leads are the lifeblood of any business. It doesn’t matter if you run a Fortune 500 company with thousands of employees or a small local business that only has 10 employees. Leads are what keeps businesses running and growing.
Knowing that you need leads is easy, but learning how to get leads can be tough. Blogging used to be the main way people could get leads online and improve SEO, but there’s another effective way to find new prospects.
If you’re looking for a way to get leads, look towards social media. Your business’ social profiles can access millions of people and could be a healthy pipeline for new business.
Facebook is the original social media money maker, and you can easily use your page and ads to drive more leads.
Curious about how to generate leads through Facebook? Read on to learn more.
Why Facebook Is An Excellent Business Tool
It’s estimated that there are 1,754,000,000 active profiles on Facebook.
When you consider how many other websites, platforms, and apps use the Facebook platform for certain functions, you have an idea of how big of an audience you can reach.
For most people, Facebook is just a platform where they can post pictures and stay in touch with old friends. For business-savvy users, Facebook is a goldmine of potential sales.
Businesses have been using Facebook to grow in a variety of ways. If you aren’t convinced that Facebook could change the way you run your business, you will be after you read why businesses love Facebook.
It Has The Largest User Base
People have been talking about how platforms like Instagram and Snapchat are becoming more popular with younger users. But in terms of sheer user volume, Facebook still has every platform beat.
Other social sites may have hundreds of millions of users, but so far Facebook is the only platform that can boast of having billions of users.
It’s worth noting that Facebook has had more time to build a devoted bunch of users. Some popular social media platforms have only been around for five years or so, Facebook has been around for more than a decade.
Facebook is by far the most popular social media platform with people aged 65 and above.
Retirees with money to spend won’t want to spend their time sending snaps, but they’ll happily post pictures of their grandkids and keep in touch with friends.
Advertising Costs Are Low
If you want to get leads, you know that they don’t come cheap. And old saying rings true when it comes to growing your business: you have to spend money to make money.
Running a TV ad on local stations can cost you several thousand dollars. A mailing campaign that only hits people in the tri-county area can cost you several hundred dollars.
With Facebook, you could run a highly targetting ad campaign and only spend as much or as little as you’d like.
One of the big benefits of Facebook advertising is that it’s so inexpensive. Some campaigns can run at less than $0.15 per click.
You’re In Total Control
One of the downsides of working with TV, paper, and other advertising methods is that you don’t have as much control as you’d like.
Let’s say that you’re doing a mailing campaign, but you want to make a change in the text or the images. You’d essentially lose money on what was printed, then you’d have to go through a long editing process with the publisher.
With Facebook ads, you’re in total control of the messages and content. You change the message, imagery, budget, and target in a matter of minutes.
You Have Measurable Results
In the past, measuring the success of marketing campaigns was a little tricky. You’d put money into advertising, you may see an increase in sales, and then assume that what you did worked.
Facebook makes gauging the success of a campaign incredibly easy. Nearly anyone with a plan can run a campaign and be able to easily understand it’s effectiveness thanks to the metrics Facebook gives you.
You can log in and easily see how much the campaign costs overall, how much you’re spending on clicks, and how many conversions you had as a result of the ad.
This can help ensure that you don’t spend extra time or money on a campaign when it doesn’t truly need it. You can closely monitor your campaigns and make sure that you’re getting results that matter the most.
How to Generate Leads Through Facebook: Best Practices
Now that you know how to generate leads through Facebook, it’s time to start planning an advertising campaign of your own.
Following best practices for ads can ensure that you get leads, and get them fast.
When you’re planning your own Facebook ad campaigns, make sure you follow these best practices.
Know Your Customers
How can you properly advertise to potential customers if you don’t know what they want?
Learn about what matters the most to them and how you can solve whatever problems or concerns they may have. Ask how they feel about certain products or services, and what new things they’d want to see.
The easiest way to do this is to simply talk to your customers. Chat with them during check-out, or send them a survey via email. You can also stay on top of industry news and see how other professionals are targeting their customers.
Choose An Offer
If you want to entice people to click on your ads, you have to give them something in return.
When we talk about giving them something, we aren’t necessarily talking about a free give away. There are a variety of things you can offer users that can make them click your ad.
Offer them a way to sign up for newsletters, white papers, or free information downloads. Direct them to a page where they can get a free quote or more information about your business. Give them access to coupons and deals.
Make Form Submissions Brief And Easy
If you’re running a campaign that allows people to sign up for something on your website or through the ad, make it as simple as possible.
It would be great to have every possible scrap of contact information from a lead, but when you ask them for too much it can accidentally dissuade them from completing the form.
Think about what information is absolutely necessary for you to make a sale or establish a potential lead. Addresses, work title, and birthday may be nice to have, but they aren’t needed to follow up with someone.
Create A Good Landing Page
When it comes to lead generation, having a good landing page is everything. If there’s something that doesn’t work on your landing page or it’s poorly designed, you can easily lose a potential lead.
We just talked about making submission forms easy, but that’s only a small part of a great landing page.
Write a sentence or two of brief copy that reminds people why they’re on the page. Stress the importance of having them submit their contact information, and the importance of what you’re offering.
Have Clear Copy
When you’re trying to get leads on social media, the ad copy can be one of the biggest challenges. Your text should be brief, and your message should be absolutely clear.
Keep your message focused, and think about your ultimate goal.
If you want people to try a new product or service, have the copy solely focused on that. If people need to sign up for a newsletter or service, they copy should prompt them to submit their contact information.
Target The Right People
One of the big benefits of Facebook advertising is how detailed you can get with targeting. You can focus on any age group, geo-location, interest, or demographic you can imagine.
This is why it’s important to truly know your audience before you start advertising. You want to make sure that you’re focusing on the right people to target.
Behaviors, interests, and demographics are the main three targeting types of Facebook. Use a combination of all three to get leads that impact your business.
Point ads towards single moms aged 25-35 that love reality TV and have a child under the age of 10. Target early technology adopters that own startups and are interested in bitcoin.
The more targeted you can make your ads, the better the results will be.
Make Visual Ads Stand Out
The average Facebook page has a lot going on at any given moment. Your ad will need to stand out among regular posts from friends and other ads and sponsored content.
The easiest way to do this is to make your ad visually appealing.
Don’t go for muted colors, and try your best to avoid images that contain a lot of blue and white. Facebook’s blue and white color scheme will make it tough for those ads to stand out.
Go for dynamic reds, greens, and yellows. Just a hint of those colors in your add can help them stand out visually.
Now that you know how to generate leads through Facebook ads, it’s time to take your digital marketing efforts to the next level.
Check out our post on how to utilize local SEO and find a way to get better leads through location-based keywords.