Regardless of whether you run a small-time business or are spearheading a larger agency, adhering to SEO best practices puts you on the path to success. SEO campaigns are achievable at an incredibly low cost and are yet one of the most profitable forms of digital marketing. If you aren’t yet incorporating an SEO strategy, follow these simple steps towards getting your ranking to skyrocket.
Give Your Audience Value
Unlike other types of campaigns, SEO can see results in a fairly short period of time. The best type of content that ranks quickly is anything that offers value. Think about the sites you visit most often and why that might be the case. Whether you’re turning to a website for good advice, compelling infographics, or well-made video projects, be sure to apply this to your SEO efforts as well. Align your content with what your audience wants and what your business intends to achieve.
Use Relevant and High-Quality Backlinks
Backlinks exist on other domains and lead back to your main website. The more backlinks you have, the more competitive Google sees you. The existence of backlinks indicates that your content is valuable enough for other people to share and publish on other pages. Backlinks can exist on high-authority websites or be passed around on social media.
Update Your Website on a Regular Basis
When you regularly update your website, Google recognizes that it is still active. To further ensure Google that your content is strong and making its way across other domains, be sure to:
- Keep your content flow consistent. If you host a blog on your website, post a new article at least two to three times a week. To avoid running dry on topics, create an editorial calendar ahead of time that lists subjects you want to touch upon. This will also help you run on a schedule. A long-form SEO blog is a great way to insert high-volume keywords. Listicles are always easy to share, but the number of long-form websites is also growing in popularity.
- Update older pages. Once your content is published, it doesn’t mean you can’t go back and edit it. Revisit your older content from time to time and find ways to rehash them in such a way that is more relevant to the times. This indicates to Google that you’re always on top of updates and also makes for excellent evergreen content.
Pay Attention to Website Functionality
You can’t rank on search engines if your website isn’t functional, to begin with. Its framework needs to be sturdy enough to support all the content you’re publishing and be available to users at all times.
The SEO landscape is constantly changing and it’s a business owner’s responsibility to keep up. That being said, it isn’t always easy, which makes it important to have resources that you can turn to.
At Best SEO, we offer a plethora of the best SEO tips and software available in the US market. With us, you can learn all the dos and don’ts of online marketing and how to grow your business as efficiently as possible!