Did you know that LinkedIn now has over 500 million users on its platform? If you’re not on this business-first social network, you need to sign up- yesterday!
When it comes to using LinkedIn for lead generation, LinkedIn provides some truly tremendous networking opportunities.
Want to learn how to best optimize your approach? Let’s get into it!
1. Make a Stand Out Profile
One of the most important facets of using LinkedIn for lead generation is having a great Linkedin profile!
After all, when people Google your name, your LinkedIn page will likely be one of the first search results they see. Don’t squander your chances.
Let’s get into some of the tips for making yourself stand out.
Complete Your Profile
If you want to succeed in networking with others and mastering using LinkedIn for lead generation, your profile should be as complete as possible.
What does that mean for you? Fill out every single section- even the ones that may seem nuanced.
The more complete your profile looks, the better chance you have for potential leads to land on your page in the first place. And when they do click on your page, they’ll have plenty to digest.
Choose the Perfect Photo
Photos tell a thousand words, and that’s no exception when it comes to using LinkedIn for lead generation.
You want one that’s clear, simple, and professional. If you’re not sure what that looks like in your industry, take a look at your competition.
Customize Your URL
It’s easy, but it’s often overlooked. You have the option to customize your URL. Just click the “edit” button on the edit profile screen. Specify the new address and click set.
You’re going to want to go with some kind of variation of your name.
Write a Killer Headline
Just like the title of a blog post, this is where you want to hook people in. Highlight your expertise and specialties, and make it unique! People want to know the person behind the smiling photo.
2. Take Advantage of LinkedIn Upgrades
Sure, you can take advantage of all the awesome free tools LinkedIn has to offer. But that’s just the tip of the online lead generation iceberg.
From Premium Career to Premium Business to Recruiter Lite, there are plenty of options that can seriously help you achieve your goals.
And, don’t forget LinkedIn Sales Navigator, a dynamic tool that taps into the platform’s massive network to help you build relationships with prospects.
LinkedIn advertises that social selling leaders can expect 45% more opportunities created and 80% increased productivity.
You can request a demo or start a free trial today. See how it works and determine if its worth the price. Chances are, you’ll be sold.
3. Introduce Yourself to Connects
After you’ve spruced up your profile and signed up for your premium account, you’ll need to start networking! That’s what LinkedIn is for, right?
With that in mind, there’s a particular art to connecting with complete strangers. Let’s get into some of the basic criteria.
Don’t Use a Generic Title
Before blankly sending a cliched hello to a stranger on the Internet, you need to check your intentions. Why are you reaching out to him or her? What are you hoping to obtain?
Then, use that information to tailor your specific subject line. Wouldn’t you be more likely to read a message titled, Loved Your Article. I Have a Question About It versus Thanks for the article?
Introduce Yourself Appropriately
You don’t have to complicate this. In fact, 1-2 sentences max gets the job done. Just don’t assume that any contact knows who you are or wants to click on your profile learn more.
Do yourself (and them) a favor by providing a brief introduction.
Keep It Short & Sweet
People are likely to scan your message at first. Just keep that in mind. Don’t waste time with unnecessary fluff or details.
Instead, focus on your question or solution and create an ability to follow-up with him/her in a concise ending statement.
Nothing is more annoying than a pushy salesman. If, after two attempts, you don’t get a response, leave the person alone. He or she may not respond to LinkedIn messages or they may not be active on their profile.
Regardless, it’s best practice to just cut your losses and focus on all the other 500 million individuals available to you!
4. Participate in Groups and Discussions
One of the best ways to connect with people outside of direct messaging is within group interaction!
Nowadays, there are LinkedIn groups for every niche and industry. They are synonymous with virtual meeting rooms, and they’re rich with opportunities for connection and growth.
It’s up to you to become proactive in these organizations.
Many people post questions seeking specific answers or wanting support. You can provide your expertise and begin the building blocks for forming networking relationships.
Keep in mind that LinkedIn has both public and private groups. For public groups, you only need to click the “ask to join” button, and you’ll receive instant access. For private groups, you’ll need to request an invitation from the group moderator to join.
It’s smart to stay active in several different groups. Focus on the ones that are active, and spend time familiarizing yourself with the different content people share and the questions they ask.
Something you definitely want to avoid? Over-promoting yourself! It comes across as spammy and intrusive, and it’s a surefire way for your online lead generation tactics to backfire.
Instead, follow these tips:
- Ask your own questions
- Provide insight and answers (when you actually know them)
- Post relevant articles
- Make connections after already interacting with someone in the group
Remember, groups are all about trust and connection. Don’t just come in strong expecting people to want to know your business.
5. Publish Dynamic Articles
Anyone who maintains a successful website knows the significance of blogging. See that handy “Write an article” feature on LinkedIn? Have you ever actually used it?
If not, you’re missing out some lucrative opportunities to connect with your audience and broaden your horizons for using LinkedIn for lead generation.
We all know that articles get people talking. They open the door for interaction with others (which improves your networking skills). Furthermore, they establish your credibility in your industry.
Furthermore, you don’t have to come up with extra content. If you already have a website, consider sharing the articles you post on there directly to your LinkedIn.
And, if you aren’t already blogging dynamic content? Well, then you’re a few steps behind! Get to that!
6. Research Your Profile Views
LinkedIn has a fantastic option that allows you to check out who’s viewed your profile. Take advantage of this opportunity for building your networking and online lead generation opportunities.
On a regular basis, check out who’s visited your profile. Commit to reaching out to all those people.
If you’re messaging a current connection of yours, be sure to ask how he or she is doing and what’s new professionally. Drop a quick line asking if there’s anything you can possibly help them with.
If they’re not a current connection of yours, it’s wise to brush up on your researching skills. Are they in your industry? Potential competitor or potential client?
Whatever it is, get the story, and make a definitive choice about reaching out to him or her.
Your message doesn’t have to be complicated. Simply make a note stating that you noticed they were viewing your profile and you were interested in reaching out and building a connection.
6. Keep An Active Presence
Just like any advertising method, your LinkedIn page needs to be active, alive, and spirited. If it looks like an outdated website that you abandoned years ago, people will take note. It certainly won’t be an attractive place for you to garner new leads.
With that in mind, you should be sharing regular posts and statuses. That regularly keeps you on people’s newsfeeds and essentially keeps you on their radar.
Think of it is as a simple and low-maintenance form of blending marketing with networking.
Final Thoughts on Using LinkedIn for Lead Generation
When it comes to mastering your online lead generation strategy, LinkedIn represents a powerful tool. Take advantage of how it can benefit you and your business with our tips!